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hpt-254

Status:Complete
A/B TestCONTROL WINView Report

Split address and apartment field on Service address page

Project Information

Brand
Green Mountain Energy
Team
DRT Core Team
Current Owner
Zach Parmenter
Target Launch
1/24/2026
Actual Launch
4/9/2026
Campaign End
4/30/2026
Lifecycle
ACQUISITION
Site Section
OE
Primary Metric
Enrollment Start
User starts enrollment process

Problem Statement

Hypothesis

Design Mockups

Mobile Screenshots (1 variant)

Control

Baseline
Control - Mobile

1790618215318-Mobile___MF.png

Impact Metrics

Primary Lift
-0.56%
Annual Revenue
-$25,344
Annual EBITDA Impact
-$5,616
Test Period Revenue
-$704

Team Members

David Barron
David Barron
Program Lead (Primary)
R
Ryan Bell
Dev Lead (Primary)
Z
Zach Parmenter
CRO Analyst (Primary)
J
James Hillin
CRO Analyst (Primary)
M
Megan Wilson
UX Lead (Primary)
A
Audrey Tu
Developer (Primary)
S
Socrates Alvarez
CRO Analyst