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Project Information
- Brand
- Reliant
- Team
- DRT Core Team
- Current Owner
- Zach Parmenter
- Target Launch
- 2/19/2026
- Actual Launch
- 4/29/2026
- Campaign End
- 6/10/2026
- Lifecycle
- ACQUISITION
- Site Section
- SHOP
- Primary Metric
- Enrollment Start
- User starts enrollment process
Problem Statement
Hypothesis
Design Mockups
Mobile Screenshots (2 variants)Control
Baseline1790619215273-hpt-286-control-mobile.png
Challenger
1790619217886-hpt-286-challenger-mobile.png
Impact Metrics
- Primary Lift
- -0.47%
- Annual Revenue
- -$120,400
- Annual EBITDA Impact
- -$35,518
- Test Period Revenue
- -$7,000
Team Members
David Barron
Program Lead (Primary)
R
Ryan Bell
Dev Lead (Primary)
Z
Zach Parmenter
CRO Analyst (Primary)
J
James Hillin
CRO Analyst (Primary)
M
Megan Wilson
UX Lead (Primary)
A
Audrey Tu
Developer (Primary)
S
Socrates Alvarez
CRO Analyst