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hpt-65

Status:Complete
A/B TestView Report

GME | OE | Deposit Page - Pay Later Button Prominence

Project Information

Brand
Green Mountain Energy
Team
DRT Core Team
Current Owner
James Hillin
Target Launch
7/1/2025
Lifecycle
ACQUISITION
Primary Metric
Reduction in Enrollments with Deposit Holds
Decrease in deposit-blocked enrollments (inverse metric)

Problem Statement

Hypothesis

Team Members

David Barron
David Barron
Program Lead (Primary)
R
Ryan Bell
Dev Lead (Primary)
Z
Zach Parmenter
CRO Analyst (Primary)
J
James Hillin
CRO Analyst (Primary)
M
Megan Wilson
UX Lead (Primary)
A
Audrey Tu
Developer (Primary)
S
Socrates Alvarez
CRO Analyst