Digital Research & Testing
DRT Core Team
hpt-294: Add Price Sorting Filter rerun
Green Mountain EnergyA/B Test
REJECT
Project Overview
View Full Project →- Hypothesis
- Problem Statement
- Problem Theme
- Decision Friction & Information Overload
- Lifecycle
- ACQUISITION
- Site Section
- SHOP
- Page / URL
- https://shop.greenmountainenergy.com/texas/home-energy-solutions/products/
- Test Period
- 4/29/2026 — 5/12/2026
- Runtime Duration
- 2 weeks (13 days)
- Primary Metric
- Enrollment Start
- Primary Metric Lift
- -1.61%
- Research Validated
- ✗ Not Research Backed
- Outcome
- REJECT
- Test Period Customer Impact
- 8 customers (loss averted)
- Annual Customer Impact
- 444 customers/year (loss averted)
- Annual Revenue Impact
- $78,144 (loss averted)
- Annual EBITDA Impact
- $17,316 (loss averted)
Detailed Story-Telling & Analysis
Next Steps & Recommendations
Detailed Test Results
View Analytics Dashboard| Test Arm | Sessions | PrimaryEnrollment Start |
|---|---|---|
| Control✓ Winner | 4,840 | 1,499 |
| Variant 1 | 4,755 | 1,449(-1.6%) |
Report Generated: 9/23/2026 | Last Updated: 10/27/2026
Created by James Hillin